CollidaScope is a data analytics business specialising in marketing communication effectiveness and efficiency. We establish which activities are most productive at generating short and longer term sales; and what is the optimum mix of retail, communication and media channels in-store, out-of-store, on and off-line to achieve commercial goals. Through our unique analytical capabilities, we understand, interpret and join-up multiple data sources from both trade and brand marketing disciplines to know what really does influence the purchasing behaviours of today’s shoppers and consumers and the impact it has on incremental sales and ROI. Our expertise enables clients to measure, evaluate, plan, predict and optimise the performance of their shopper and consumer marketing plans, making sure their mix of communication is truly productive. We're part of 1HQ Global, a Ceuta Group company.