Cake Cause Marketing is donation per click cause marketing/fundraising. Cake allows any non-profit or good cause to easily create and share a fundraising campaign which includes donation-per-click and other results-oriented pledges from business sponsors seeking to deeply engage millions of cause and socially-conscious consumers. Cake empowers non-profits to produce real, measurable and valuable marketing results for their business donors. Cake helps businesses engage and win new customers and to differentiate themselves from competitors by helping the world see the good that they do.