Led by fintech pioneer Mitch Jacobs, Plink’s personalization technology leverages open banking data, machine learning, and digital payment processing to create and maintain a personal link (aka “Plink”) between each credit or debit card and the unique network of merchants relevant to the account holder. Plink’s personalization feature is available on over 1 billion credit and debit cards. Plink’s API powers the personalized offer content in the mobile applications of 345 banks, creating a new experience for 13 million consumers.