Y-People is created for one purpose. Our Big Hairy Audacious Goal is to help all organizations to become the most customer centric company in the world. Since the internet has made the world transparent and open, it has become a necessity to be more and more customer centric. How do customers experience your company? How do they feel about your products and services? Are your customers just customers? Or are you lucky enough to have real fans? The internet brought us the possibility to get real close to our customers, but therein also lies the problem. Companies have placed their websites between them and the customers and forgot to dialog with their customer. Many organizations have lost the connection with their customers. In order to change this process we must first change our thinking. It all starts with a customer centric way of thinking. To translate this way of thinking into a customer centric way of working, participation plays a big role. It’s important that your offline behavior computes with the new way of thinking before synching it with your online media. Otherwise you won’t come off as authentic. In this entire process Y-People can help organizations to bring their customer strategy to the next level.