Bluff Europe is Europe's largest consumer poker magazine, and the most widely read poker publication in the UK and Ireland. The magazine is aimed at poker enthusiasts, and features news, interviews and strategies. The hundredth issue of the magazine was published in 2014, and it is one of the longest established poker magazines in the world. A number of world class poker players have written columns for Bluff Europe, and its current columnists have won the world's biggest tournaments and earned millions of dollars playing live and online poker. Bluff Europe also organises the British Poker Awards and Irish Poker Awards, two of the most prestigious awards ceremonies in the poker world.