Over the past decade, Allstate Protection Plans (previously branded and known outside the U.S. as SquareTrade) has revolutionized the product protection industry. We’ve done it through innovation, seamless customer experiences, and by following the golden rule: treat others as you want to be treated. That’s why over 70% of consumers say they prefer Allstate Protection Plans over our competitors, and why Allstate Protection Plans are trusted by over 140 million customers and many of the largest retailers and mobile carriers in North America to protect everything from smartphones to appliances, TVs to furniture, and more.