baby gooroo® is an educational destination providing breastfeeding and infant care resources for new parents and health professionals. Our focus is child health, nutrition and safety, with an emphasis on breastfeeding. At babygooroo.com you’ll find online resources that lactation consultants and healthcare professionals can share with their patients, including free educational handouts, videos, timely science-based research, and Amy Spangler's "Breastfeeding, Keep It Simple," which has sold more than a million copies worldwide. Our mission at baby gooroo® is to give parents the knowledge and confidence they need to keep their babies healthy and safe.