BFY Capital provides dilution friendly, structured credit growth capital to “better-for-you” consumer brands in the natural products industry, including food, beverage, beauty, personal care, and pet. As founders/operators ourselves, we believe in: Aligned interests - we provide capital flexibility, mutual accountability, true partnerships and a long-term view without artificial timelines. Aligned values - we back brands that our families, pets, and friends enjoy every day – brands that make us proud and have a positive effect on our health and the environment. Aligned outcomes - we want founders, executive teams and investors to enjoy greater levels of ownership and ultimate upside – enabling them to do more good in the world, and being rewarded for it.