Beer for the Beautiful Game In early 2021, we brought together our mates — a team of brewers, beer-lovers, and football fans from all over the UK — to try and improve how beer was enjoyed at the game. We’re all bored of the same old, mass-produced beer on match day. So we’re bringing great taste back to the beautiful game. Our first collection of beer is inspired by the 25th Anniversary of when football (nearly) came home, launching in time for Euro 2021. Always drink (and watch the football) responsibly.