Prior is a rider owned ski, snowboard and splitboard company based out of Whistler, BC. We focus on handcrafting high quality custom products. Since 1990 Prior has been relentlessly Refining the Ride. Handcrafting high-performance snowboards for more than two decades has given Prior the knowledge and skills to consistently produce boards and skis that stand up to the test of time, and the rigorous performance needs of the most dedicated local riders and elite athletes. Shape, length, sidecut, flex, weight, camber, and material composition are all carefully considered and tested in Prior’s custom factory at the bottom of Whistler Mountain (North America’s biggest winter resort). Prior’s unrivaled access to R&D leads to continuous enhancements through its full lineup handcrafted boards and skis. Throughout its history Prior has been driven by the singular goal of making the best boards and skis possible.