The Greg Hill Foundation responds to immediate requests for assistance, to improve the lives of local families touched by tragedy, through matching the charitable donation of Greg's media audience. "To celebrate 20 years on the air at WAAF in Boston, Greg Hill formed a foundation in June of 2010 that would respond to the immediate needs of families that had been touched by tragedy. Feeling a strong obligation to communities that had supported his radio show, he wanted to create a foundation that would be able to harness his incredibly generous media audience and that would be able to assist in a tragic time at a moments notice."