Data and marketing professionals don’t have the whole story – they use third-party systems with limited data capture capabilities and long lag times to make decisions centered around the customer experience. They jeopardize, and sometimes violate compliance regulations without access to the data resources they need to create truly personalized experiences. As a result, they don’t actually know who their customer is, tanking conversion rates and revenues. Celebrus CDP simplifies the process with first-party data capture and identity tracking technology built to adhere to evolving, complex compliance standards that reduce costs and fuel identity-based personalized experiences. Never having to hear “we didn’t tag for it,” gives data and marketing professionals the ability to provide a relevant customer experience and enhance corporate reputation. Celebrus (celebrus.com) is the Customer Data Platform from D4t4 Solutions Plc.