YOUR LIFELINE TO THE HEART OF THE COUNTRY Understand what fundamentally drives U.S. cultural climates by genuinely connecting with consumers living in the middle of the country on their values, activities, and media behavior. Heartland consumers stand out as an ideal proxy for Middle America not just due to living in the most central U.S. state (Oklahoma). Yes, most are more traditionally-minded in terms of work ethic, family, and faith. But they are also very similar demographically to the U.S. as a whole (on parity for income, age, marital status, education, household composition, etc.) and reflect multiple consumer profiles going well beyond dated stereotypes of the region. Started in the spring of 2016, Heartland Fundamentals closes the gap between organizations, marketers, and these key influencers through hard data insights developed by our team of experts with over 40 years of academic and business research experience with the world’s top companies, not-for-profits, and regional businesses. ABOUT HEARTLAND FUNDAMENTALS A product of Consumer Logic Inc. and Vital Clarity Consulting, Heartland Fundamentals is a thorough, year-to-year quantitative study offering affordable reporting and customization options to make fact-based business decisions and positively impact return on investment. Nearly 1,700 Oklahoma residents age 15 to adult are contributing to the Heartland Fundamentals project via online surveys; all are vetted members of Consumer Logic’s Tell Us Your Opinion panel, a locally based research resource with over 40 years of history in delivering high-quality data regionally and around the world. RESEARCH PRODUCTS - General Insights Report - Custom Insights Reports - Proprietary Research CATEGORIES COVERED - Demographics - Financial Profile & Planning - Media & Technology Engagement - Religious/Spiritual Engagement - Healthcare & Wellness - Arts, Leisure & Entertainment - Travel - Casino Experience and Gaming