The Power of Good We believe every little choice we make has the power to create a big difference. As the creators of clean, natural makeup, we're here to help you take care of your skin, your beauty, and your sense of wellbeing through the little choices you make every day. To bring you make up that's full of what's good, and free of what harms. We also want to share a bigger sense of purpose that goes beyond makeup. A purpose that believes that the world is full of opportunity and free of limitations. That’s why we’re on a mission to help you, your community and the world around you feel the power of good.