P-U-R-A is a platform. It is an experimental organism of ideas, thoughts, and working systems moving from the global to the local scale through shared and relational processes with common goals. P-U-R-A is urban design. It works with urban material to design a continuous updated “modus vivendi” in the public and common spatial platform of the global territory, with a special care to the individuals and the place in which they live. P-U-R-A is research. Meaning experimentation, exploration, creativity, movement, ideas to cross the line of economic, human and ethical values. Facing fragmentation and complexity of global territories P-U-R-A believes it is possible to define a “modus operandi” enabling mankind to rethink the current urban and architectural realities. P-U-R-A is architecture. “Architecture reveals identities through spaces of gathering and interaction. Identity is given by the historical memory of places, by the evolution of the form, combined with the interpretation of existing needs”. The elaboration of new codes might be useful to explore the complex interaction among urban dynamic systems. “Spaces are susceptible to changes, flexible, interconnected by short-mutable relations, recognizable but sensible to the alteration of the form as in the generative gene of transformation, dynamism and experimentation”.