I help pick & build championship winning startup teams. That can execute systemically in a dynamic startup environment in order to realize a tailored go to market strategy that leads to explosive growth. In his 2001 Harvard commencement speech Robert Rubin described decision making: 1. The only certainty is that there is no certainty. 2. Decisions are a matter of weighing probabilities. 3. Despite uncertainty, we must act. 4. Judge decisions not only on results, but also on how they were made. Given time, money and stakeholder pressure startups must develop unique problem solving tools that solve 2 criteria: 1. Avoid decisions that kill your startup 2. Make decisions that lead to explosive growth This has to be done real time, often lacking a road-map that solves the specific combination of challenges with the specific founder mix facing them. Constantly improving and thinkig about how you reach decisions and execute is vital. You can learn from mistakes, catch biases before blowups, and repeat and amplify successes. If you're just throwing a thousand things against the wall with no feedback or processes loop how do you know which lead to success? You need to analyse and iterate quickly, and once a certain path proves promising double down. Then add resources and key hires to that route to secure the value proposition in a scalable manner. This requires founders to grow or realize new star players are needed. A good self reflection process will show you when new pathways must be undertaken to realize revenue streams that the team cannot fulfill internally and must grow or be replaced to make real. I work closely with growth startups and VC's to make sure their problem solving and leadership skills are world class and ever improving and they are focused on the right problems. Company growth, requires human capital growth.