The Louise Picard Foundation, a 501(c)(3) tax-exempt non-profit corporation named for the late co-founder of Your Hearing Now. Louise’s untimely death in 2015 at the age of 57 from Glioblastoma brain cancer was a shock to all and affected many. The Louise Picard Foundation is dedicated to providing hearing instruments, services and related care to those unable to afford assistance. While the Foundation is mostly funded through Your Hearing Now, one hundred percent of all monetary donations go toward care for those in need. The foundation’s tagline, “Your Hearing Was Her Calling,” is based upon Louise’s love and dedication to the hearing healthcare profession for nearly 20 years. This charity honors her legacy.