Council Vision is an advisory and consulting firm helping technology product and service companies harness the power of their customer, analyst and sourcing advisor relationships for better business results. We start with deep personality and persona analysis to understand who customers are as people, as well as what they truly care about and how they see the world in their organizational roles. Then we bring our clients’ executives together with individual customers to jointly analyze problems and develop solutions in their relationships that meet their collective needs, reinforcing alignment and trust. Finally, we widen the circle to include multiple customers for peer insight sharing and community building to strengthen the sense of mutual value and connection. Council Vision works to reimagine their customer understanding, and reimagine their customers' technology buying experience.