New Dawn Associates (NDA) is a business consultancy whose purpose is value capture for clients. NDA collaborates with clients enabling them to: INNOVATE through both design and analytical thinking to generate value → Ensuring outstanding results via a capability to lead strategic thinking INVIGORATE people to act based on insight from inspiration, imagination and information → Establishing winning teams, motivated to improve performance and competence INTEGRATE by orchestrating the ensemble of performers and dialogue that is fit for purpose → Engendering a commitment to strong collaboration and positive influencing Value Capture is a function of Value Generated, an organisation may contribute to the generation of significant value, but miss-out on their fair share of it, as others capture it. Value Generation is a function of the Value Created (typically, revenue earned), the Value Surrendered (costs incurred) and the Value Destroyed (materialized risks). NDA co-creates with its clients, value capture capabilities, by focusing on all or a subset of the elements, at the level of granularity, indicated by the client’s circumstances. Top level sources of Value: + Revenue Creation + Resources Leverage + Profit Performance + Uncertainty Management