The National Pharmaceutical Council is a health policy research organization dedicated to the advancement of good evidence and science, and to fostering an environment in the United States that supports medical innovation. NPC's research helps to inform many critical health care policy debates and supports the organization's overall goal of achieving the best patient outcomes in the most efficient way possible. Over the years, the issues we have focused on have evolved along with the changes in the health care environment and pharmaceutical industry. NPC’s current research examines the most pressing topics in comparative effectiveness research (CER), individual treatment effects, and the optimal role and value of pharmaceuticals in emerging payment and delivery models.