OUTFIT SHOW is an "all fashion" trade&consumer show, dedicated to women's and men's collections and accessories, shown in a "no frills" exhibiting layout. As the name suggests, it hosts any kind of product which can be combined with others to compose an "outfit": clothing, accessories, jewelry, make-up etc. In the social-network age, there are three "B" players in the fashion industry: Brands, Bloggers, and Buyers. The fourth B is Business, and OUTFIT SHOW's main goal is to promote as much as possible the Business relations between the players. For this purpose, it's been created the OUTFIT AWARD: Bloggers are challenged to compose an outfit by the products they will find at the event. The first two days are dedicated to research and study, the third day during a big Blogger's Catwalk the winners (designed by a qualified jury and by the web) will be awarded. Last two days OUTFIT SHOW is also open to the non-professional visitors, and the Brands are allowed to sell their products.