LOCUS is a branding & product innovation workshop that helps organizations say goodbye to status quo. Our team of strategists, marketers, designers, and technologists work like entrepreneurs -- breaking through stale markets with bold, category-shifting ideas. We build brands, movements, and life-changing products for Fortune 100 companies, global NGOs, and visionary startups. Our areas of focus include: STRATEGY We help organizations see the bigger picture from fresh perspectives to find new opportunities for growth. + market opportunities + competitive analysis + audience insights + product strategy BRANDING We dig for the story that makes each organization truly unique, then institutionalize it through the perfect combination of language and imagery. + brand foundations + name & tagline + visual identity + key messaging DESIGN We bring brands to life as emotional experiences, indispensable apps, and inspired rallying cries. We distill messy complexities into elegant simplicity. + digital media + printed collateral + environments + products CONTENT We develop compelling stories that amplify brands in every medium, applying creative ingenuity to cut through cliche and clutter. + copywriting + info-graphics + illustrations + photo & video .