Doralia is the exclusive “high-end” jewelry marketplace where Italian artisans are connected with global consumers without intermediaries. After the 2008 crisis of the jewelry sector in Italy half of the artisans had to close down their operations, the export towards the US dramatically collapsed and most of the inventory remained unsold. Our solution allows artisans to reach American customers for the first time with a click. We expect to involve at least 300 producers within the first 24 months all around Italy. The Digital Transformation of the jewelry industry is underway.