North Pole Hoops is a multi-layered pathway targeted to student athletes starting at 10 years old guiding them all the way to the professional level. As a Canadian basketball media and recruitment organization, our platform scouts, markets and provides exposure through showcases and camps for the student athletes. Our goal is to develop, track progress, and provide suitable opportunities for young student athletes, in helping them get to the next level in the sport. We help them acquire scholarships to continue their education and play basketball at the NCAA or Canadian University level. and to ultimately maximize the potential and continue to grow Canadian basketball.