Gundell & Company is a research and marketing consultancy with a simple mission: to uncover insights that define, shape and build brands. We fuse consumer intelligence gathered through an innovative approach to qualitative research with a deep understanding of marketing, communications and technology. Ultimately, we help: - Define your brand with leading-edge strategic thinking - Shape your communications to make them more compelling - Build your customer relationships and your business We immerse ourselves in the issues that our clients face and use customized qualitative research to mine the perceptions, attitudes and opinions that shape and build brands. We take pride in the development of intelligently designed and executed research. If research seems unnecessary or misguided, we’ll be the first to say so. Of course, our toolbox includes the fundamentals, such as focus groups and in-depth interviews, but we always encourage our clients to explore new methodologies and techniques. By thinking and acting more expansively, we can better understand what connects ideas and people and beliefs and behavior.