Muuvr is our proprietary active-data-for-crypto platform. It inspires and enables active people of every ability, nationality, age, gender, economic status, creed and colour to take ownership of their active data and maximise its value. Our community members trade their active data for cryptocurrency which can then be exchanged for a huge range of rewards, from the latest sports gear to exclusive event access to funding for health and wellness R&D for the benefit of the wider world. Muuvr is much more than a sports rewards app. It is the heart and soul of a new breed of visionary sports community that is committed to independence, inclusiveness, transparency and the transformative power of sport to move the human race forward.