Created by 2 brothers in 2012, Smartway was born from an ethical and environmental observation linked to the fact of throwing away products that are still good for consumption. Their goal: to reduce food and non-food waste and save their customers money. In order to highlight, in stores, products to be consumed quickly, Smartway creates a link between consumers and distributors through a win-win relationship. On the consumer side, this free service makes it possible, on the one hand, to list products to be consumed quickly (and therefore cheaper) nearby, and on the other hand to increase the performance of stores by improving the management of their unsold products. Smartway is growing in Europe. Its team has won numerous awards from actors involved in sustainable development, web and mass distribution.