The Indian Society of Advertisers has been the peak national body for advertisers for over 70 years and represents the interests of organizations involved in Indian advertising, marketing and media industry. Member companies of the ISA constitute more than two-thirds of India’s national non-govt ad spends. The ISA is also the founder member of the World Federation of Advertisers and one of the co-founders of the Advertising Standards Council of India (ASCI). ISA's aim is to promote and safeguard the rights of its members to communicate freely with their customers, and to protect consumers by ensuring advertising and marketing communications are conducted responsibly.