The Outset is a creative catalyst. We partner with entrepreneurs and emerging companies to transform boundless possibilities into compelling realities. Our work encompasses brand strategy and identity, art direction and packaging, web design and creative production, events and activations. Our bicoastal, predominantly female team approaches each project with intention and deep expertise in categories including lifestyle, beauty, fitness, food, and wellness. From creatives and strategists to developers and operators, we are passionate about the power of thoughtful design and original storytelling to inspire and engage. We work with a range of creative entrepreneurs who are reinventing ways to eat healthy, create systems of sustainability, and establish new communities around wellness, lifestyle and beauty.