Founded in Ogunquit, Maine in 1972, we are a full service fine jewelry store located in Downtown Portsmouth, New Hampshire, serving the Seacoast area for 45 years. We specialize in Ideal Cut Diamonds, Colored Gemstones, Engagement Rings, Wedding Bands, Pearls, Unique Designer Jewelry, and Innovative Custom Design. We have a full-time JA Certified Senior Bench Jeweler, with over 25 years of experience, a full-time Graduate Gemologist (GIA), and multiple DCA Certified Diamond Professionals on our staff. We use the Matrix CAD/CAM System to assist in much of our custom design creation, while maintaining the ability to carve in wax and fabricate fine, one-of-a-kind pieces by hand. The vast majority of all repair & design work is done on the premises. From the simplest repair, watch battery replacement, or jewelry cleaning, to complex and elaborate custom works featuring exquisite fine gems, is our pleasure and privilege to service all of your jewelry needs. Products carried include loose diamonds, loose colored gemstones, engagement rings, wedding bands, Freshwater, Tahitian, South Sea, and Akoya pearls, gold, sterling silver, diamond, and colored gemstone jewelry, fashion & children's jewelry, and watches. With prices starting under $50 - we believe we have something for everyone! We want to be the jeweler you trust and recommend to your friends.