Change of Paradigm is a 3D virtualization, digital content and experiences creator for the fashion industry. Expert in 3D CGI and digital fashion, Change of Paradigm is bridging the gap between the physical and the virtual world to change the way we interact with and shop fashion by promoting engagement in the cyber world.     Besides proposing high resolution pre-rendered stills and animations (digital catwalk, fashion films) for online or in store product display, marketing campaigns and digital events, Change of Paradigm offers web-based real time and interactive solutions (such as 3D viewers, 3D showrooms and interactive shoppable videos) as well as mobile digital commerce AR applications. Finally, in collaboration with designers and brands, Change of Paradigm proposes digital collections, either digital version of existing collections or digital-only collections, so that end users can purchase the digital looks wear them and post pictures on social media or use them as skins in gaming and social VR platforms.