Lake Effect is a digital strategy company located in Traverse City, MI. Our market focus is travel/tourism and non-profits. Travel & Tourism The diverse nature of tourism marketing can be a complex puzzle. Working from a clean slate with each client, Lake Effect is able to create goals by analyzing present market conditions, building data sets and studying trends. We build on this personalized snapshot to create brand building and revenue producing campaigns. Non-Profit Non-profits of today are facing greater challenges than ever. With increasing numbers of organizations operating in crowded issue spaces and competing for shrinking funding, nonprofits must find ways to differentiate. Lake Effect brings organizations a clear, focused strategy that will find themselves at an advantage – able to cut through the clutter and gain critical support from key stakeholders.