ModernArts Packaging is a company that creates coordinated shopping bags and retail boxes for such retailers and brands as Barneys, Polo, Charivari, Giorgio Armani, Chanel, Gucci, Yves St. Laurent and Paloma Picasso . . . “Design has always been the KEYSTONE of our business" says founder and owner, Alex Lindsay. Design may be the keystone of the business, but the key to Lindsay himself is integrity. Lindsay cares, on a very personal level, about the quality of the work he produces. To his way of thinking shopping bags are worn, rather than carried, as a badge of allegiance to a social group - the one represented by the store. With this in mind, ModernArts weighs decisions about shape, size, paper texture, even materials for handles and the estimated height of the client's customers. Mr. Lindsay feels that packaging “should reflect the attitude or specific essences of the client.” Modern Arts remains involved from production through delivery to the client. It is the kind of attention to detail, which keeps Modern Arts' clients faithful. The best design in the world is nothing without this commitment to excellence.