Every time you create a new product, service or company, you need a brand identity, a brand name which will springboard your product to success. Whether you are looking for a new company name or product name, this new brand identity has to convey the essence of the product’s personality, often across many world markets and in multiple languages. Your new company name must be legally available and also distinctive. As European and global brand naming consultants we recognize that very often this brand name is needed by tomorrow. Welcome to Appella.