Reactive Reality is the leading augmented reality (AR) provider in e-commerce. Its PICTOFiT platform powers the most realistic, scalable and fun online shopping experiences for brands and retailers around the world. It transforms a brand or retailer’s product photos into smart AR assets which online shoppers can try on their own avatars. PICTOFiT avatars are photorealistic depictions of the user and enable accurate size recommendations across brands. The experience is frictionless for users, and fun! Avatars can be dressed interactively, including unlimited outfit combinations and virtual background scenes. The company’s customers report a 6x sales uplift of online shoppers who use PICTOFiT. In e-commerce, scalability is essential. PICTOFiT transforms existing product photos into AR assets using Artificial Intelligence (AI). The process is quick and easy to integrate, enabling retailers to capture garments and accessories, shoes and bags in a matter of minutes. Headquartered in Graz, Austria with offices in Paris, France, San Francisco, California and Tokyo, Japan, the team is 60 people strong and growing quickly. The team consists of world-class engineers and scientists with extensive experience in AR, VR and AI. Reactive Reality’s clients include global fashion retailers such as Yoox Net-a-Porter Group, and it is an active partner of Microsoft and the London College of Fashion. Reactive Reality’s board is made up of business and scientific advisors that are assisting in growing the company. These include John Heugle, the former CEO of ams AG, and director at Google X, the innovation arm of Google; Stefan Thomke, Professor at Harvard Business School; Christian Ramsauer, a former McKinsey consultant and Professor of the Institute of Innovation and Industrial Management, Graz University of Technology; and Karl Fusseis, CEO of AVV, one of the largest technology funds in Austria.