The Crossflow team has been closely associated with the revolutionary financial innovation ETF since the beginnings of the European ETF market some twenty years ago. During this time, ETFs have evolved from a niche product to a standard building block in modern asset management. With the increasing complexity of the ETF market, a need for independent information arose. After working for ETF issuers and market makers, the founders decided in 2010 to establish Crossflow as the first independent ETF advisor. Clearly structured quantitative ETF analyses enable institutional investors to simplify product selection and optimize ETF transactions. The unique combination of many years of trading experience and technological progress enables Crossflow to actively contribute to the success of ETF investments.