On Broadway, Inc. (OBI) is a non-profit organization formed in 1995 through a grassroots effort to improve the declining Broadway District and create a vibrant downtown community. The Broadway District is boarded by Mather St. on the north, Mason Street on the south, Ashland Avenue on the west and the Fox River on the east. OBI is a Main Street Program following the five-point approach to revitalization that includes Design, Economic Restructuring, Marketing, Organization and Promotional Events. Each of these areas is overseen by a committee made up of volunteers from the community who meet once a month and work with staff, district businesses, and other volunteers to accomplish projects.