Established in 2006 we are a responsible fashion brand who continue to lead the way in sustainable and ethical fashion - putting people and our planet first. We partner with artisans and suppliers, primarily in Kenya and India, to create contemporary and stylish clothing collections for women and men using natural, organic and sustainable materials. Our mission is to work responsibly with our suppliers towards a more socially and environmentally conscious future putting people and the planet first. That’s why we only partner with ethical suppliers, use the best sustainable materials, and design beautiful, contemporary and stylish pieces that are intended to last. We give back through charitable community initiatives that help fight social and environmental injustice today for a fairer tomorrow. In short, everything we do comes down to three things – people, the planet, and positive change.