Arctop is a pioneer in the neurotechnology industry. Arctop’s software analyzes brain signals from consumer headwear – such as a hat or headband – and produces an accurate measure of the mind in real-time. The technology can perform high-fidelity decoding of emotion, attention and memory processes – “reading the brain” – outside of laboratory settings, paving the way for integration with personal entertainment and education systems, voice assistants, telemedicine networks, IoT devices, mobile apps and more. Arctop’s first product, Neuos Eureka, is an on-demand brain decoding software platform that provides research-grade audience insights to producers of video and gaming content. Clients include some of the largest global brands and studios, and range from digital content creators and app developers to entertainment and media executives. Future Neuos releases include real-time APIs that provide enterprise, medical and consumer applications with objective measures of brain activity programmatically.