“After 34 years of experience in the wholesale diamond industry with De Beers, Harry Winston, Lazare Kaplan and Bauman-Massa Jewelry Co. (my family’s St. Louis based 128 year old diamond wholesale business), selling to jewelry wholesalers, mass merchandisers, jewelry chains and retail jewelry stores nationwide, I decided to change the way diamonds and fine jewelry are sold by eliminating the middleman and nearly all the expenses in the jewelry retailing process to save you money. My unique business model with close family ties and personal relationships with overseas De Beers Sightholders combined with low store overhead, I can pass along big savings to my customers while still providing the highest quality diamonds and fine jewelry at the lowest price guaranteed.You can now buy direct from the diamond source and save. We offer the most competitive prices and provide you the opportunity to personally select the diamond and custom setting of your dreams. Call for an appointment today and I will show you how we do it.” - Mike Sabo