The Hunter Valley Wine and Tourism Association (HVWTA) is a ‘not-for-profit’ membership based incorporated body, responsible for destination and wine marketing, advocacy, as well as technical and business support for all facets of the Hunter Valley wine and tourism industries from viticulture through to winemaking and tourism/wine promotion. The HVWTA represents a variety of operators from all sectors throughout the local economy within the Cessnock and Singleton Local Government Areas; incorporating the Cessnock Council 1(v) Vineyard Area and the towns and villages comprising the destination known as ‘Hunter Valley Wine Country’ which may include businesses in other Upper Hunter, and/or other municipalities who share the Hunter Valley Wine Country brand.