360° Design Services INSIGHTFUL RESEARCH. Before creating something it is always crucial to know what is really needed. To do this it is important to listen and observe. PURE DESIGN. Design needs to be functional but also pure in matter of aesthetics and in the right choice of materials. OPTIMIZED SOLUTIONS. There are thousands of solutions for a problem but the one with the least waste is the prefered one. Creating a product, including brand, should always be striving for the optimized solution.