If you don't want the full blurb here we are in 5 simple bullet points: - We are a British start-up based in Bedwas just outside of Cardiff. - We believe in quality and honesty. Without the former you'll struggle to do the latter. - We surround ourselves with great people. They make us look better! - We're dedicated to producing products that offer unrivaled value for money. - Sport is in our blood and we're committed to supporting the athletes of the future.