The Response Shop is an award-winning creative and production shop specializing in Direct Response TV (DRTV) and animated explainer videos for the web. Based in Southern California, we assist clients with concept development, scripting and production of DRTV commercials and online videos. We are known for strategy-driven, high-concept work that gets results. We also help clients recruit, screen, shoot and edit customer testimonials, as well as new user and expert testimonials for us both on TV and on the web.