Cedar Care is a family run business with homes across Bristol, Bath and Cheshire. Having established the company in 1987, the owners remain actively involved in operating the service; they feel this is key to maintaining a personal touch, and retaining loyal and caring staff: “Moving into a care home can be a difficult decision. There is concern for losing one’s identity, sense of control and place in the world. Our whole ethos is to be of service to others, and this transforms the way that residents experience our care. Warmth and kindness help us to build respectful relationships, and this results in a strong sense of belonging, security and contentment. We believe in the best for our residents.”