OOH (Out Of Home) is the best mass market media format where the advert’s physical size is the mark of its effectiveness. It is consumed by users during their everyday life, as they move through the city so it has high value in conveying one message to a large number of people simultaneously. It is essential in any marketing strategy to increase sales or improve brand-recognition. Placed in the urban environment, OOH is a part of the landscape, thus allowing a brand or product to become an integral part of the world the user inhabits.