Pancreatic cancer has one of the highest mortality rates of all cancers -- the 3rd highest in the U.S. -- yet it receives the least funding of all the top ten cancers. We envision a world without pancreatic cancer. To that end, Project Purple participates in a variety of events and campaigns to raise funds for our two main programs: research into early detection methods and a cure, and providing financial aid to pancreatic cancer patients currently struggling with the burden or medical and living expenses. "My father was diagnosed with pancreatic cancer in 2008. After a year of treatments we thought he had cleared the woods, but it reared its ugly head again, and on September 5th 2011, my dad died. I started Project Purple in an effort to help raise awareness for this horrible disease in the hope that our contribution will help researchers find a cure." - Dino Verrelli, Founder & CEO of Project Purple