AgreeMedia has one simple goal: Deliver the highest quality prospective students at the best value to our schools & partners by using data to measure the intent of a person. Our leads are user specific, and the user we engage is targeted on much more than just a keyword. We look for behaviors and patterns that indicate a user is now in the action phase. Our behavior analysis also applies to the school where the perspective student is going to be matched. Much like finding a person interested in buying a car, it is key to get them to the right dealership with the right brand. We understand that if the student does not feel at home, they are not likely to enroll or stay enrolled. As we learn more about the specific types of student that enrolls at a specific school, the better we do at finding more students just like them. With advances in data segments, data management platforms (DMP), and advertising engagement, we are able to connect effectively with the right people at the right time. Conversion analytics tell us what a user expects when they come to our landing pages. In order to optimize results, we run behavioral tests throughout the process. These tests allow us to understand what is important to the user and the choices they will make. We invest in each of our partnerships. We do not pass our learning cost onto the client, we bet on our proven track record and continue to raise the bar in the Education Inquire Business. We know technology, we know students, we know data, and we know how to find the right lead - at the right time.