BIG Transform helps Marketing and Innovation leaders to create competitive advantage and drive long-term market impact. Our unique approach is Brand-Driven Innovation – the most economic, future focused and realistic way to drive business growth. We put the spotlight on the overlooked equity of your brands and use it to drive innovation with purpose. We partner with our clients across the different stages of the brand cycle - brand creation, renovation, new product creation and new market expansion. Our signature ability to connect seemingly unrelated insights allows us to reach results beyond just solving a challenge and takes our clients to a place they never thought was possible. We work to a uniquely horizontal model across disciplines combining consumer, culture, capabilities and brand in equal measure.