The Willow Tree was founded over 28 years ago as a small ladies’ boutique in Centre, Alabama. Kim Kidd began her business with one motto in mind “focus on the power of one.” Starting a small business meant building relationships with customers was the top priority. Since 1993, the business has grown with 2 brick and mortar locations in southeast Alabama & also a website and a newly developed app that is available to download in the app stores. The Willow Tree focuses on personalized customer service for all.